Every fabric choice, stitch, and fit was refined for that exact moment when conditions shift, the unexpected happens, or the stillness of the morning stops you in your tracks.
For the unpredictable, unforgettable moments that define your journey.
In our world, moments can shift in an instant. Blue skies to rain. Stillness to motion. Calm to challenge. That’s why we design gear not just for conditions—but for the moment. Whether it’s for a Long-haul flight, a last ride before dark, or a quiet sunrise on the road, Follow is Tested and Developed for you to stay comfortable, and connected.
20k/20k Outerwear that Breathes with the Weather.
Our outdoor spray jackets are made for when the wind picks up and the clouds roll in. Featuring 20k waterproofing and DWR coating, they shed water without weighing you down—perfect for both alpine snow and coastal spray. The 20k breathability keeps your internal climate dialed, so even when you're charging uphill or ducking under cover, you're protected and comfortable. Made for the moment the weather turns—without warning.
UPF 30+ Sun Protection for the Long Days.
Our UPF 30+ Sun Shirts are designed for those long, sun-drenched days when you lose track of time. Lightweight, fast-drying, and insanely soft, they protect against 97% of UV radiation—keeping your skin safe so you can stay present in every moment outdoors. After dozens of prototypes, we found the perfect blend of softness and protection. One touch, and you'll understand why we pushed so hard to get it right.
Layers With a Purpose.
Fleeces, sweaters, and tees shouldn’t just be filler—they should serve you. Ours are built with specific fabric weights, organic materials, and lasting structure, so they keep their shape and comfort no matter how often you throw them on. Made for the moment when the sun dips behind the trees and all you need is that one perfect layer.
Breathable, All-Day Technicality.
We wanted pants and boardies that could take on everything from humid hikes to red-eye flights—and still look good grabbing coffee post-swim. So that’s what we made. With breathable fabrics, 24-hour comfort, and quick-dry performance, these pieces were built for transitions—the moment you step off the trail and into the rest of your life.
Luggage and Bags Designed Around the Way You Move.
Our collection of luggage and bags is compact, durable, and purpose-built. With intuitive storage and sleek designs, they’re made for movement—for the weekend escape, the one-way ticket, or the everyday hustle. Because when you’re in motion, the last thing you want is to be held back.
Made for the Moment.
Every fabric choice, stitch, and fit was refined for that exact moment when conditions shift, the unexpected happens, or the view stops you in your tracks. This isn’t just gear. It’s peace of mind. It’s the quiet confidence that whatever comes next, you’re ready for it. We make the product, you make the moment.