Australia builds a different kind of waterman.
Long days in the sun. Unpredictable conditions. Hours spent in and around the ocean, not for show, just because that’s life here. The people who grow up around it learn quickly what works, what lasts and what can actually be trusted when the conditions turn.
That mindset is a big part of why this collaboration exists.
Follow has always built products through real use. Not from trend forecasts or boardroom ideas, but from time spent on the water with the people who rely on their gear every day. When the opportunity came to work alongside the Pro Guarding crew, it felt natural from the start.
These are people who genuinely live this life.
Water patrol, rescue work, surf checks, beach days, long hours outdoors. The ocean shapes their routines, their work and the way they see product. They need gear that feels comfortable all day, moves properly, dries quickly and never gets in the way when things become serious.
Established in 2012, Pro Guarding has become one of Australia’s most respected water safety teams, supporting major surf events, productions and rescue operations in some of the country’s most demanding ocean environments. From everyday patrol work through to water safety support at World Surf League events including the Fiji Pro, their experience comes from real time spent in the ocean.
That’s exactly the environment the Follow x Pro Guarding collection was built around.
Tested in Australian conditions by real Australian watermen, the Follow x Pro Guarding collection brings together impact vests, apparel and essentials designed for life spent around the water. Lightweight construction. Functional comfort. Clean fits. Products made to be worn hard and worn often.
For Follow founder Steve Anderson, the collaboration represents more than just another campaign.
It’s about backing people and communities that genuinely reflect what the brand stands for.
“These guys spend more time in the ocean than most people ever will. They trust their gear every single day and that means something to us. This wasn’t about forcing a collaboration together. It already made sense before we even started filming.”
The collaboration itself followed the same approach.
Nothing overproduced, no fake moments, just real days with the crew, time around the coast and a look into the lifestyle shared by both Follow and Pro Guarding.
For us, this collaboration was never just about product. It was about working with people we genuinely respect and share the same aspirations. People who have built their lives around the ocean and put our gear through the kind of conditions it was actually designed for.
Tested in Australia. Developed for the world.
The Follow x Pro Guarding collection is available now over on the Pro Guarding site.
