Black Friday Sale.

Up to 50% Off Selected Men's and Women's Gear.

FOLLOW BRAND EST. 2008

Tested in Australia.
Developed for the World.

Up to 50% Off Men's.

Gear up and save big with Follow Wake Men's Gear, now offering up to 50% off! Top-tier performance and style on the water or reliable CGA Vest, this is your chance to upgrade your setup without breaking the bank.

Up to 50% Off Women's.

Elevate your style and performance on the water with Follow Wake Women's Gear, now available at up to 50% off! Designed for women who demand both functionality and fashion, this collection features premium life vests, wetsuits, and apparel tailored to enhance your experience.

Follow Life Collection.

We build what we want to wear. Fuelled by a sense of curiosity, ignited by a lifelong pursuit of exploration and discovery. Feel the Comfort and Technicality difference in Follow Life inspired gear.

Breathability and Comfort.

Our Tech Pants & Shorts feature our unique Rip-Stop material will make you feel like you’re standing naked in the wind. Hold them up to the light to see the difference or put them on and feel it breath.

+ Alex Aulbach wearing the Olive Tech Shorts.

+ Brian Grubb wearing the Black Tech Pants.

Follow P1 Initiative.

An undertaking by us to make decisions in our design and construction process, that attempts to balance ourselves with the surroundings we utilise. Based not solely on profit but on a duty. Whenever you see our Project One logo on a product it means we have sourced a material, adhesive, finish or construction that in someway is a more sustainable version of the materials we could have used.

Project One Impact Collection.

Our P1 Vests are designed from the ground up with a considered approach the recycled materials and minimised manufacturing wastage.

Featured Articles

Follow Brand Quality. Built to Last.

The product's quality, durability, and performance is directly linked to it materials, contributing to a longer lifespan, functionality and effectiveness. Follow have worked together with some of the words leading manufacturers of Neoprenes, Fabrics and Cottons conscious of the environmental implications, making sustainable materials an essential consideration in our products.